Helping creatives market their life’s work to create more income and impact…

Because you’ve worked too hard to:

  • Let your incredible book sit on Amazon’s virtual shelf rather than lighting up a reader’s life

  • Let your beautiful artwork collect dust while it could be added to your new fan’s art collection

  • Let your unique handmade goods get packed away in a drawer rather than being joyfully unpackaged by your customers

Yes, you can sell your art and keep your sanity.

Hi, I’m Shelby! I’m a bestselling author and marketing strategist with over 10 years’ experience in marketing and branding. I’m here to put an end to the marketing overwhelm and help you finally see the results your creative work deserves.

I’ve sold over 60,000 of my own books, grown an audience of over 500k, and have helped over 8000 authors, artists, musicians, makers, and creatives grow their businesses, make more sales with content marketing, and create a bigger impact, without sacrificing their sanity, and without it taking up all their time.

My marketing values

  • pink and green heart

    Commitment to creatives’ success

    I am committed to the success of creatives and helping them navigate the evolving world of social media marketing. I do this by making marketing accessible and affordable through low-cost guides and my membership community.

  • Steady growth = long-term results

    You won’t learn how to make a thousand sales by tomorrow, and I don’t believe in get-rich-quick schemes. Instead, you’ll learn how to grow steadily and consistently over time, with fans and followers that stay with you over time, too.

  • green shape of person with pink x shape

    You're encouraged to be yourself

    Authenticity is key to building a social media presence. You’re encouraged to think about who you are, what you’re passionate about, and share that with your growing audience.

  • Pink and green dialogue boxes

    Marketing can be fun (and shouldn't feel icky)

    The greatest feedback I’m told is that I’ve made marketing feel fun, finally. It shouldn’t be overwhelming, take up all your time, and it should allow you to make income and impact so you can get back to doing the creative work you love most.

  • "[Shelby's] knowledge of social media...is the best in the business."

    —Elizabeth McKenzie, 1:1 coaching student

  • "Your TikTok course has increased my sales by 9x that of last month!"

    — Course student

  • "It's so refreshing to see a coaching program that's so personalized and authentic."

    -Club member

  • "I spent a couple weeks working through the courses... my engagement is way up."

    -Course Student

  • "This course is sososo good! My TikTok exploded after I took this and instituted Shelby's tips!"

    -The BookTok Blueprint student

Check out our Wall of Love!

Ready to increase your income and impact?

NEW: Emails That Make Sales

Confidently send emails that connect and convert, with done-for-you email templates and subject line formulas that make sending newsletters a breeze.

Give me this solution!

A Year of Social Media Templates!

Showing up consistently is one of the hardest parts of social media marketing. So… here are 280+ templates for you (organized by month) to make posting easier and get you results!

The Social Media Suite is here!

The Creative’s Content Club

The only place to get hands-on support and feedback from Shelby, and so much more. Members say it’s like having a marketing team in your pocket. Plus, the community is awesome.

JOIN THE CLUB!

@marketingbyshelby

New marketing strategy episodes every week

The latest on the blog

Featured
Stop Falling For These Myths (Focus On THIS Instead!)

Today I'm sharing 6 marketing myths about launching, social media, and sales that could be holding back your growth and success. I'll break down the myths, what they are, and what you should focus on instead. Even if you pick one or two of these to focus on, you'll see a big difference in your results AND your time spent on marketing.

How I Plan My Days & Weeks As an Author & Business Owner

I'm sharing how I plan my days and my weeks to get more done in less time, to stay focused, and to make sure I'm always working on things that make an impact on the growth and revenue of my businesses. As an author and business owner, I manage two different brands' content, marketing, products, and more, so I've had to learn how to streamline my process. I hope this post helps you learn new ways to organize your days and weeks to get more done so you can have more time for your other priorities in life.

3 Must-Try Marketing Methods in 2025 (for Authors, Artists and Creatives!)

This week, let's chat about 3 marketing methods you should try this year and beyond! These 3 methods are a huge opportunity to reach new people in free and low-cost ways. We'll talk about social media marketing, email marketing, podcasting, the costs associated with each and how to get started with them.

Let’s connect on Instagram!

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