The only TikTok guide (now with a Hook Generator inside!) made exclusively for authors, created by an author who has sold thousands of books through the platform.
One low payment, lifetime access, happiness guarantee, and free updates every time TikTok makes major changes.
Most authors have no idea how to find readers. I found 40,000 of them on TikTok, without paying for ads.
A beginner's guide to BookTok, written by a bestselling author who knows exactly how to get your book in front of the right people.
There's a corner of TikTok that has turned unknown authors into overnight bestsellers.
Let me introduce you to #BookTok!
This is where readers finish a 400-page novel in a single sitting and immediately convince thousands of followers to buy the same book. Where a video from an author nobody had heard of on a Monday can have that book sold out by Friday.
And the best part?
You don't need a massive following to be part of it! Your very first video has the same shot at reaching new readers as someone with a million followers.
Alex Diaz is now at over 70,000 followers and his book shot to #1 in his category following multiple viral videos from using The BookTok Blueprint.
37% of TikTok users have bought a product from a video according to TechCrunch. AKA readers are ready to buy.
All you have to do is get in front of them!
But here's the thing... you can't just show up on TikTok and wing it.
There's a way to do it right!
😅 You might be confused about how to get started on TikTok or increase your reach (250 views club, anyone?!)
😅 You spend more time staring at a blank screen than actually filming, because you have NO idea how to start your video. (Spoiler: there's something brand new inside the Blueprint that fixes exactly this 👀)
😅 You might be stuck with how to navigate TikTok and use its many features the right way
😅 You might be close to giving up (or already have), leaving you not posting often and not getting in front of the right readers
😅 You might be hanging out on the sidelines thinking, "There might be opportunities here for me but I don't know where to start."
And all of that?
Might have you feeling like you can't have the success you're looking for.
Let me ask you an important question…
What would it feel like to wake up to book sales you didn't have to chase? To have readers finding you, talking about your book, sharing it with their friends, all because of a video you made from your couch?
And this isn't wishful thinking.
Social media has become one of the most powerful tools an author can have, and TikTok is the kind of platform where the right video at the right time can change everything for your book.
I know because it changed everything for mine, and I've watched it happen for thousands of authors who started exactly where you are 👇
Not that long ago, I was sitting exactly where you are, a writer with a book I wholeheartedly believed in and absolutely no idea how to find the readers who'd love it.
I gave TikTok a shot. Fumbled through it. Figured it out.
And two years later I had book deals, a bestselling title, and 40,000+ copies sold, without spending a single dollar on ads.
Since then I've taught thousands of authors the exact same system.
Some of them had never posted a video in their life.
Now they're selling books daily, thanks to TikTok.
Here's what they have to say! 👇
So I created the resource I wish I'd had when I first started. Every strategy, every mistake, every shortcut I found along the way, specifically for authors who just want to sell their books without the guesswork.
Say hello to the BookTok Blueprint!
This is the guide that takes you from staring at a blank TikTok screen to posting with confidence, and actually seeing sales.
Everything inside was designed to be used straight from your phone (video tutorials, sample videos, a sound library, and more!)
No fancy setup, no prior experience needed.
Just you, your book, and a TikTok account.
Here’s what you’ll get immediate access to today:
Captivate readers from the moment they find you
Most authors treat their TikTok profile like an afterthought. But it's the first thing a reader sees, and in three seconds, they've already decided whether to follow you.
This section makes sure those three seconds count.
[BRAND NEW] Your own Hook Generator for scroll-stopping hooks in seconds!
The hook is the most important part of any TikTok video , and it's the part authors struggle with most. That's exactly why you’ll find a built-in Hook Generator, trained with Shelby’s hook frameworks!
Enter your book details, hit generate, and walk away with scroll-stopping hooks ready to film. No guessing, no overthinking, no blank screens. Just you, your book, and hooks that actually get people to stop and watch.
*A free Claude account is needed to use the tool. It’s trained on Shelby’s frameworks and 100% personalized to you.
Getting your videos in front of the right readers
This section breaks down exactly how TikTok's algorithm works, and more importantly, how to use it to your advantage.
You'll know exactly what to do every time you post to give your videos the best shot at reaching new readers.
Make videos that actually sell books
In this section, we'll be diving into all things video:
how to record a video optimized for TikTok & the type of videos you should be making to connect with your readers
how to use tiktok's editing features & tips to ensure people actually watch them
picking the right sounds, hashtags, captions, and keywords so your readers will see your videos
Everything you need to create content that gets watched, gets shared, and gets your book sold!
Video, sound and idea content library so you never have to struggle with what to post
25 video ideas that will attract readers and build loyalty
TikTok sound library, categorized by genre and updated regularly so you don’t have to spend hours searching for the right sound!
TikTok idea library: my favorite author/reader videos all in one place to save you time when you’re looking for inspiration!
Call-to-action ideas to encourage engagement from your readers.
Know exactly what's working, and do more of it
This section cuts through the noise and shows you the only metrics that matter for authors on TikTok, so you're never left wondering why some videos land and others don't.
And finally, get readers to sell your book for YOU!
This section shows you how to use TikTok's built-in features to build connections with your readers, and how to work with other BookTok creators to get your book in front of audiences you never could have reached alone!
One-time investment:
(A single investment that works for you every time you open TikTok, for as long as you're selling books! 😍)
And as TikTok releases major updates, you'll get updates to this guide for FREE, so your strategy never goes out of date!
💛 The 14-Day Happiness Guarantee
I want you to feel completely confident hitting that button. So here's my promise: if you go through the guide and don't find it valuable, just send me an email within 14 days and I'll refund you, no questions asked, no hoops to jump through.
I built this guide because I genuinely believe it works. And I want you to feel that too, risk free!
Plus, you’ll get these extras throughout the guide:
Get your common questions about TikTok answered
The FAQ section will answer your questions like how many times a day/week to post, what time to post, reposting content, following trends, and more
Take action so you can start seeing results and sales
Step-by-step challenges throughout the PDF will ensure you are taking action so you can start making progress on your book selling goals!
Prefer to learn with video instead of a text guide?
In this bonus mini masterclass, Shelby will walk through key aspects of an engaging TikTok video.
Plus, throughout the guide, you’ll find video walkthroughs of the platform, including creating a video, analytics review, setting up your profile, how to use Capcut editing app, and more
Alex Diaz is now at over 70k followers and his book shot to #1 in his category following multiple viral videos from using The BookTok Blueprint.
This authors' videos are performing 3x higher than other videos!
!["Your TT course has increased my [book] sales by about 9 times that of last month"](https://images.squarespace-cdn.com/content/v1/64c3cb039bb515447d842be3/c7126b2d-d0a0-4d6f-a484-4cf0739e0fa2/Screenshot_20230216_083309_Facebook.jpg)
"Your TT course has increased my [book] sales by about 9 times that of last month"
So why am I the right person to help you figure out BookTok?
Hi, I'm Shelby Leigh! Over the last few years, I've grown my TikTok to hundreds of thousands of followers and have sold more than 60,000 copies of my books from marketing them online (primarily through organic social media!).
After years of studying marketing and managing social media accounts for large brands, I've learned what it takes to grow an audience, create content that resonates with readers, and most importantly, sell.
Now, I am a full-time writer and proud to help other writers achieve the sales they dream of.
I created The BookTok Blueprint after seeing other writers get stuck and give up on TikTok, and ask me how they can get book sales through TikTok, too.
I truly believe that every writer can market and sell their book without it being overwhelming, without it taking up all of your time to write, and without spending money on paid advertising.
This solution will help you do that and I can't wait to see the difference it makes for you!
“Shelby knows TikTok. Working with her helped me to get more followers, higher average views, and a much better understanding of how it all works. I highly recommend Shelby’s expert advice on all things social media.”
-Bryan Cohen, Author and Founder of Best Page Forward
This guide is perfect for…
✧ authors who are beginner or intermediate tiktok users and want to sell more books
✧ writers looking to launch a book soon and grow their audience
This offer is probably not for…
✕ authors and writers who are confident tiktok users, know the platform well and are seeing the book sales they want
✕ non-authors / writers
frequently asked questions
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After checking out, you'll get immediate access to download the pdf guide and reference it as many times as you need.
Lifetime access to updates: social media changes and so will this guide. I'll make updates over time to keep this guide as relevant as possible to the platform. When I make updates, I'll let you know via email so you can check it out!
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The guide is a PDF so most computers, tablets and phones will already have a PDF reader installed! Or, you can print it out.
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With over 1 billion users, there are readers of your genre on TikTok. The guide includes video ideas that could apply to any genre: poetry, romance, sci-fi, children's, YA, thriller, mystery, fantasy, fiction, non-fiction, low-content, and more! This will even work for writers looking to pre-launch their book.
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All the course materials are in English, but the strategy and lessons apply to readers in other countries. So as long as you can understand English, you can apply the course to your country and audience!
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Yes! The vast majority of my content is faceless and have many clients who write under pen names. Whether you want to be on camera or absolutely don’t, there are opportunities for you on TikTok!
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Send us an email!
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My courses and guides cannot be resold. I create all my courses and guides with my own unique strategy. Your purchase grants you access to a personal license and use of the course. You may not resell or redistribute any materials.
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I only sell my courses and guides from marketingbyshelby.com so please make sure you are purchasing from here (and my checkout page will take you to cart.shelbyleigh.co!) - I am not associated with any other websites. Thank you! :)
One final note before we reach the end…
My goal is helping other writers feel less overwhelmed with marketing so they can do what they love most: write!
I know that learning a new platform or trying something out of your comfort zone can be overwhelming and stressful.
If you know me and what I write about, I've struggled with insecurity and self-doubt for many years. Getting on TikTok and reading my books and showing my face on camera was terrifying. But it also completely changed my life and helped me become a full-time writer.
I hope that - whether or not you purchase this guide - this has at least encouraged you to take a leap and step out of your comfort zone. There are readers out there who will love your book, and TikTok is an amazing way to find them.
Ready to get started?
Earnings Disclaimer
The results shared on this page reflect real students who showed up consistently, put in the work, and applied what they learned. I share their stories because I believe in what's possible for you too, and I also want to be completely transparent with you.
I cannot guarantee that you will achieve any specific results or income from this course. Your outcomes will depend on a number of factors that are entirely within your control, including the quality of your work, how consistently you show up, the effort you put into implementation, and the unique circumstances of your business and audience. What works beautifully for one person may look different for another, and that's completely normal.
Marketing takes time, and results are never one-size-fits-all. What I can promise is that the strategies inside this course are ones I've used personally and seen work across thousands of students, but your experience will ultimately be shaped by you.