Five of the most common marketing questions I hear from authors and artists from knowing when your strategy is actually working, to what to post between launches, to why your engagement has dropped and what to do about it.

Social media has changed significantly over the last few years, and many creatives are feeling the impact through lower reach and engagement. In this post, Shelby shares why content feels harder to grow right now, why shares and saves matter more than likes, and how creators can adapt their strategy in a more sustainable way. She also explores the importance of building owned platforms like email lists and communities so your business isn’t relying entirely on changing algorithms.

Author Sherry McMillan shares how she reached 10,000 book sales through a mix of creative strategy, retail partnerships, and intentional online growth. From her transition out of tech into publishing to building over 40 retail stores and using Instagram as a trust-building tool, this blog breaks down the practical marketing moves behind her success and what authors can learn to grow their own book sales sustainably.