In today’s post, I'm going to be breaking down some different email marketing strategies that I've been using this year as I experiment and adapt. This is part two of this series where I share different things I've been trying this year.

2025 is my year of experimenting—and in this post (part 1 of a 2-part series!), I’m sharing exactly how I’m switching things up on social media. From new content formats on Instagram to rethinking engagement and storytelling, I’m walking you through what I’m testing right now and how it’s working. If you’ve been feeling stuck or uninspired with your content, I hope this gives you ideas and permission to play, pivot, and show up in ways that feel good to you.

In 2025, visibility isn’t optional—it’s essential. Not just for sales, but for the impact your work can have on others. Today, I want to share the real impact of marketing my work as a creative: how showing up led to life-changing opportunities, deeper connections with readers, and messages I’ll never forget.