Helping authors and artists market their work to create more income and impact…
Because you’ve worked too hard to:
Watch your incredible book sit unread while the readers who need it haven't found you yet
Let your beautiful artwork collect dust while it could be added to your new fan’s art collection
Keep your unique handmade goods packed away in a drawer rather than being joyfully unpackaged by your customers
For the creatives who are brilliant at making work, and exhausted by everything that comes after.
Making the work is one thing. Getting it in front of the right people, consistently, without losing your mind?
That's a whole other challenge.
If you're not sure what to post, you're showing up but not seeing results, or you just need someone to tell you what to actually do, you're in the right place.
Here's what I know after a decade of this and helping 10,000+ authors, artists, and creatives: consistency with the right strategy is what changes everything. Every time.
I didn't start with a following or a budget. I started anonymously, sharing my work online without even my name on it. My first self-published collection sold two copies in week one. I kept showing up anyway.
That unglamorous consistency became 60,000+ books sold, a 500k+ audience, international speaking events, and a traditional publishing deal.
Here's what that same strategy looks like for the creatives I work with 👇
For five years, this creative had no sales, no new audience, no momentum. She stepped back into the online world not knowing if it was too late, but she committed to showing up consistently and trusted the process. Within one month, she remembered what her work was capable of.
And what made all of this possible?
Simply having the right tools, the right strategy, finally knowing exactly what to do, and how to keep doing it.
But perhaps the most exciting part of all is that our students never figure it out alone. They figure it out together, with resources, support, and a community that makes the journey feel less like a chore and more like the most exciting chapter of their creative career.
Yes, you can sell your creative work and keep your sanity.
Hi, I’m Shelby! I’m a bestselling author and marketing strategist with over 10 years’ experience in marketing and branding. I’m here to put an end to the marketing overwhelm and help you finally see the results your creative work deserves.
I’ve sold over 60,000 of my own books, grown an audience of over 500k, and have helped over 10,000 authors, artists, musicians, makers, and creatives grow their businesses, make more sales with content marketing, and create a bigger impact, without sacrificing their sanity, and without it taking up all their time.
Before you explore what's possible with Marketing by Shelby, here's what I want you to know about how we do things around here:
My marketing values
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Commitment to creatives’ success
I am committed to the success of creatives and helping them navigate the evolving world of social media marketing. I do this by making marketing accessible and affordable through low-cost guides and my membership community.
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Steady growth = long-term results
You won’t learn how to make a thousand sales by tomorrow, and I don’t believe in get-rich-quick schemes. Instead, you’ll learn how to grow steadily and consistently over time, with fans and followers that stay with you over time, too.
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You're encouraged to be yourself
Authenticity is key to building a social media presence. You’re encouraged to think about who you are, what you’re passionate about, and share that with your growing audience.
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Marketing can be fun (and shouldn't feel icky)
The greatest feedback I’m told is that I’ve made marketing feel fun, finally. It shouldn’t be overwhelming, take up all your time, and it should allow you to make income and impact so you can get back to doing the creative work you love most.
This is what showing up consistently looks like over time. NOT just in numbers and sales, but in confidence, momentum, and the joy of finally feeling like your work is being seen.
💛 Watch their stories and let them inspire yours!
Ready to increase your income and impact?
Step-by-Step Social Media Guides for Authors
A focused experience for authors ready to market their book, build their audience, and launch with confidence.
Templates & Courses for Artists, Authors & Makers
Growth looks different for every creative, but the need for the right support is universal. This is your one-stop space for everything that helps you show up stronger, reach further, and build a creative life you're proud of.
The Creative’s Content Club
The place to get hands-on support and feedback from Shelby, and so much more. Members say it’s like having a marketing team in your pocket. Plus, the community is awesome.
@marketingbyshelby
New marketing strategy episodes every week
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