The exact launch system that gets creatives hundreds of orders at launch, now with our Launch Caption Generator + Launch Email Generator to write your content for you!
Launching something new this year?
Here's the exact social media methods used to get thousands of preorders and orders during launch week… made specifically for authors and artists.
Your step-by-step roadmap to a successful product launch that sells before release day, on release day, and beyond.
A great product and a successful launch are two very different things.
Here’s the thing:
You've already done the hard part. You created something worth selling, something you poured real time, energy, and heart into. But when launch day comes? Showing up and hoping for the best isn't a strategy. I learned this the hard way.
My first book launch was humbling. After all that work, only a few sales came in. I was shocked, and honestly, a little heartbroken.
That experience sent me down a rabbit hole of figuring out what actually works for creatives launching products, because launching a book, an album, or a collection of artwork is completely different from launching an e-commerce product or a service-based business, and the advice out there rarely accounts for that.
And what I discovered changed everything.
Now my launches generate hundreds to thousands of preorders and orders, every single time.
😕 You've poured months (maybe years) into your product, and the thought of it flopping at launch keeps you up at night
😕 You've launched before and the silence after release day was devastating
😕 You know your product is good, but you have no idea how to get it in front of the right people
😕 You're cobbling together launch advice from random posts that weren't made for creatives like you
😕 Launch week comes around and you're scrambling, posting randomly and hoping something sticks
But does any of this sound familiar?
What if your next launch was a massive success? 👇
💛 Imagine waking up on launch day to a product that's already been selling for weeks. Preorders rolling in before you even hit publish. An audience that's been warmed up, excited, and ready to buy, because you built that momentum on purpose.
💛 Imagine knowing exactly what to post, what to say, and when to say it, no more scrambling, no more second-guessing, no more posting into the void and hoping someone notices.
💛 Imagine closing out launch week and actually feeling proud of the numbers. Not relieved it's over, proud of what you built.
Let’s be clear:
This is what happens when you have a strategy.
Introducing… The Lifetime Launch
The complete step-by-step launch system built specifically for creatives - authors, artists, and anyone with a product they've poured their heart into and a launch they want to get right.
Your roadmap to a successful launch that continues to sell past launch day.
This is a launch roadmap designed from the ground up for the way creatives sell, built by a bestselling author who has used this exact system to generate hundreds to thousands of orders at EVERY. SINGLE. LAUNCH.
Here’s what you’ll get instant access to today!
What to do before your launch day for more sales
In Module 1, you’ll learn:
What you need to know when setting a launch date and goals for your launch
How to use social media to warm up your audience so they are ready to buy during launch week
The can't-miss updates you need to make on social media when prepping for a launch
P.S. I even give you done-for-you launch email templates and social media templates to help you sell. Keep scrolling!
How to get more eyes on your product launch
In Module 2, you’ll learn:
How to collaborate with others during your launch, including getting early reviews, media coverage and more to help you get in front of a new audience
How to build even more hype for your product launch
In this section, you’ll master:
Launching a preorder campaign (make sales BEFORE your product is even available!)
Planning an effective virtual launch event to build community and excitement for your new product!
Done-for-you email, social media graphics, and caption templates for your launch!
You’ll unlock square and portrait personalizable Canva templates and fill-in-the-blank caption templates for your launch, as well as 5 email templates using my proven strategy for selling during launch week.
Plus, module workbooks with brainstorming questions and resources to help you master the lesson!
[NEW] Your Own Launch Email and Caption Generator!
Take the guesswork out of what to say during the most important week of your launch. Enter your product and get personalized launch captions and emails written specifically for YOUR product, YOUR audience, and YOUR voice.
No more staring at a blank screen during launch week. Just confident, conversion-ready content that sounds like you, and sells!
Our tool is 100% trained on Shelby’s frameworks and content best practices, and utilizes Claude to complete your captions. A free account is needed to use the tool!
It’s go time! Confidently go into launch week and beyond with everything you need for success
In Modules 4 and 5, we’ll cover:
Your launch week checklist: the little actions and steps that need completed this week so you don’t miss a single sale
The post-launch process & evaluating the success of your launch so your launches continue to improve every time!
When you get instant access today, here's what's waiting for you:
👉 5 focused video modules, designed for you to get through in just one hour, plus in-depth workbooks that walk you through every single stage of your launch. Pre-launch prep, launch week execution, and everything in between.
All of it, laid out in the exact order you need it!
No more showing up to launch week unprepared.
No more confusing your audience because you didn't have a plan.
No more wondering if you missed a step.
Here's what you'll walk away knowing how to do:
💥 Set a launch date and define launch goals that create momentum, not overwhelm
💥 Warm up your audience weeks in advance so they're primed and excited to buy the moment your product drops
💥 Make the exact social media updates that signal to your audience something big is coming
💥 Collaborate strategically with others to get early reviews, media coverage, and exposure to new audiences who are ready to buy
💥 Launch a preorder campaign that generates real sales before your product is even officially available
💥 Host a virtual launch event that turns your audience into an excited, engaged community of buyers
💥 Evaluate your launch results so every future launch is better, bigger, and more successful than the last
And because your time is valuable, you'll also get done-for-you social media templates, email templates, and more, so your launch content is never starting from zero! PLUS, these bonuses…
Bonus: 35 launch social media post ideas
Along with everything listed above, you’ll also unlock this bonus 35 recommended social media post ideas so you always have engaging, proven content ideas for your next launch!
You can get access to all of this today for a one-time payment of only
$37!
Instant access, backed by my 14-day happiness guarantee.
I stand behind everything I teach. Always.
After helping over 10,000 creatives grow their businesses and sell their work, I know what it feels like to invest in something and wonder if it's really going to deliver.
That's why The Lifetime Launch comes with a 14-day happiness guarantee. Get inside, watch the modules, dig into the workbooks, and if you don't feel equipped, excited, and ready to go into your next launch with total confidence, email me within 14 days and I'll refund you completely.
No questions, no hard feelings.
Your success is the whole point. And I'm not interested in keeping your money if this doesn't deliver that! 💛
You may be asking, why am I the right person to help you with your launch?
Hi, I'm Shelby Leigh! I’m a bestselling writer with an audience of over 500k. I’ve self-published and traditionally published thanks to my book sales, all from content marketing strategies I now love to teach.
After years of studying marketing and managing social media accounts for large brands, I've learned what it takes to grow an audience, create content that resonates with buyers, and most importantly, sell.
Now, I am proud to have helped over 10,000 creatives (like authors, artists and musicians) through my courses and programs.
I created The Lifetime Launch because a strategic, thought-out launch can make a HUGE difference in the lifetime of your product’s sales.
But, I don’t want it to feel overwhelming or take up all your time.
This step-by-step video course will walk you through every step I take to launch my books and get thousands of preorders and orders!
frequently asked questions
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The course contains 5 modules of professionally produced videos! Each video has a course transcript and closed captioning.
Some modules include a PDF workbook.
The email and caption templates are delivered via an editable Google Doc and the social media templates are in Canva. (You can customize them with a free Canva account!)
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Here's the thing about AI:
It's a tool, not a teacher. It can give you a generic framework, but it can't give you the insight that comes from nearly a decade of real-world experience launching creative products and helping thousands of creatives do the same.
The strategies inside The Lifetime Launch aren't pulled from the internet. They come from my own launches, the ones that generated hundreds to thousands of preorders and orders, and from watching thousands of my students apply these exact methods to their own books, albums, artwork, and handmade products.
That's not something AI can replicate. And that's exactly why this works when a Google search or a ChatGPT prompt doesn't. Real results come from real expertise. And that's what you're getting here inside The Lifetime Launch!
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You can get through the video content in just under an hour! However, I recommend taking time to pause and brainstorm and plan your next launch to really get the benefits.
Watching the videos is quick but taking action is what will help your launch be successful!
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This course is best for any creative who sells a product, like a book launch, art launch, album launch or other creative work like handmade products.
The course is based on my step-by-step launch method that's gotten me over 1000 preorders on my last two book launches, and hundreds of orders during launch week!
This course is not best for service-based businesses or selling online courses.
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Send us an email: support @ shelbyleigh.co
You’ve made it to the end!
Are you planning to launch a product soon?
Maybe you’ve been working on something new and you really want it to be successful. Or you’ve launched before and didn’t get the results you wanted.
Maybe you don’t know what it takes to launch and what all the steps laid out for you.
I truly want to help! If you have any questions or concerns about getting this course, shoot me an email and let’s see if it’s a good fit for you.
I can’t wait to see how your launch goes with the help of this course!
Ready to get started?