A Week of Social Media Ideas for Authors & Artists
One of the biggest challenges authors and artists face is not creating the work itself but getting that work seen, remembered, and purchased. Social media is one of the most effective tools available to do this, but it often feels overwhelming. Coming up with ideas, creating posts, publishing consistently, and engaging with followers can quickly drain the time and energy that should be spent on writing or creating.
Today, I will show you the strategic overview of a simple weekly content approach designed specifically for authors and artists who want to grow their audience, build trust, and sell their work without being online all day. Rather than sharing everything, this article highlights the framework and key ideas so you can implement them immediately, while leaving deeper examples and walkthroughs for the video and podcast.
Prefer to watch or listen rather than read this article?
The Simplified Social Framework ™
At the core of this approach is my signature three-pillar content method designed to reduce decision fatigue while still producing results:
● Show: Build visibility and connection by showing who you are and how you create.
● Sell: Clearly communicate what you offer and how people can buy it.
● Storytell: Use stories to deepen trust and differentiate your work from others.
Rotating through these three pillars helps ensure your content isn’t one-dimensional and that you’re not forgetting to actually sell.
Day 1: Audience Call-Out Content (Visibility Builder)
The first kind of post you need to include consistently is an audience call-out. This type of content is reaching people who are closest to your work, even if they aren’t following you.
Rather than generalizations, this post calls out a certain group of people and asks them in. These types of posts do well because we all like to feel seen, understood and like a part of the group.
This post type works well especially on social media pages where you are displayed to non-followers. It’s an easy but incredibly effective way to build a relevant audience.
Day 2: Introduction or Reintroduction Post
When your audience expands, you need to keep reintroducing yourself. People new to your profile may not know who you are, what it is that you make or why they should stick around.
This content can showcase your work, your values and what people can expect from following you. It's also a natural way to sneak in something free, like a resource, newsletter or next step without sounding too salesy.
Day 3: Behind-the-Scenes Content
Behind-the-scenes is about bringing your audience into your creative environment. This could reflect a process, a habit or part of your work in progress.
For visual artists, this might be progress shots or a before-and-after. Writers, this could be in the form of word count updates, an excerpt or snippet you already know is going somewhere.
It’s content that creates familiarity and makes your audience feel connected to the work before they buy.
Day 4: Simple Selling Content
If you want people to buy your work, it is in your best interest to very clearly tell them what you do, who what you do is for and clearly include how someone can go about getting their hands on it.
Selling posts should be engaging with a clear hook that speaks to your target audience. Then, make that path to purchase as easy as possible. Fewer steps = fewer drop-offs.
Selling posts aren't about being pushy, but they do present your work to your audience and let them know the amazing things you have available!
Day 5: Storytelling Content
Storytelling is one of the best ways to stand out from the crowd online because only you have your unique stories to share. The post could be related to a belief, a takeaway, or some experience you may have in connection to your work. Ideally something you can relate to your audience’s interest or emotions in some manner. The thing is to keep your story relevant to people buying your product rather than other artists or other authors.
When executed correctly, this content will increase emotional engagement and loyalty.
Day 6: Social Proof Content
Building trust is faster through social proof compared to almost any other method. Reviews, testimonials, and comments feed consumer confidence about their purchase.
This way, the content emphasizes what others are talking about in regard to your work, as well as when and where they can buy.
Day 7: Engagement-Focused Content
This final post of the week is about conversation. A good way to increase engagement is by asking an interesting and specific question that shows you value your followers.
More specific and less predictable questions are more effective because they encourage more authentic responses and are less likely to be answered with one-word answers and phrases.
Gradually, this leads to an enhanced relationship with your audience members, along with higher levels of engagement.
Turning One Week Into a Sustainable System
These seven types of posts are meant to work together and can always be reused and rotated repeatedly. When you are familiar with this format, it makes content creation much quicker and less stressful.
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Want to see real examples of these post types?
If you’d like to see how each of these content ideas looks in action, I walk through them step by step in the video below.
Thank you so much for reading. I hope this breakdown helped you see social media in a simpler, more strategic way and gave you clarity on how to show up consistently without burning out.
This is a very important time to stay visible, try out new content, and support your work with purpose as we move into a new quarter. It's one of my favorite times of year to see authors and artists get creative, see what works, and build up steam as the new year approaches.
I’ll see you in the next one!