Selling your creative work doesn’t have to feel awkward or “salesy.” In this episode, Shelby shares practical frameworks from the Know–Like–Trust funnel to soft vs. hard selling that help authors and artists market authentically. Learn how to reframe selling as connecting with the right audience, use email marketing to build trust, and balance storytelling with promotion so your art reaches the people who will truly value it.

Discover the ABC Marketing Method - a simple three-step framework that helps authors and artists grow their audience, build a recognizable brand, and create content that sells. I shared how this method fueled my own success, from reaching half a million followers to selling tens of thousands of books, and how you can apply it to your creative business!

Email marketing remains one of the most powerful ways for authors and artists to connect directly with their audience. In this guide, you’ll discover how to confidently set up your newsletter, from choosing the right platform and creating a branded email address to building a segmented subscriber list, crafting a warm welcome email with a lead magnet, and promoting your newsletter effectively.

Take control of your audience growth, make every email feel personal, and stay compliant - all while building a community that looks forward to hearing from you. Grab the FREE List Growth Starter Kit and learn how to make email marketing simple and enjoyable.