In this article, I share a simple, strategic week of social media ideas designed for authors and artists who want to grow their audience, build trust, and sell their work without spending all day online.

In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts are not the only way to run a promotion, so I hope that one or more of these ideas gets you excited for how you can offer something new to your audience and increase sales during a time when more people are buying gifts!

In part 1 of this holiday/Black Friday promotion series, I'm talking about the 5 things you need to do to increase sales before the end of the year. As creative, product-based businesses, Q4 can be one of the best times of year for our sales and growth. Get ready for it! We'll talk about:

• Growing your audience now so they're ready for Q4

• How to position your products so people buy them as gifts during the holiday season

• Running a campaign or promotion to increase sales the next couple months

• Buyer psychology and how things have changed this year for your marketing

Stay tuned for part 2 next week where we'll be diving into 5 promotional campaign ideas to choose from to increase sales even further!