Author Sherry McMillan shares how she reached 10,000 book sales through a mix of creative strategy, retail partnerships, and intentional online growth. From her transition out of tech into publishing to building over 40 retail stores and using Instagram as a trust-building tool, this blog breaks down the practical marketing moves behind her success and what authors can learn to grow their own book sales sustainably.

Struggling to turn engagement into actual sales? This post breaks down 5 strategic content ideas designed to help you move beyond likes and create posts that convert. Learn how to use process content, objection handling, social proof, reintroductions, and direct sales posts to build a more sustainable and profitable content strategy.

Selling your creative work doesn’t have to feel awkward or “salesy.” In this episode, Shelby shares practical frameworks from the Know–Like–Trust funnel to soft vs. hard selling that help authors and artists market authentically. Learn how to reframe selling as connecting with the right audience, use email marketing to build trust, and balance storytelling with promotion so your art reaches the people who will truly value it.