This Debut Author Sold 300 Books in Two Days
When Kendra Pecci set out to publish her debut novel, her goal was humble: sell 300 copies in the first year. She reached that goal in just a few days after her launch, which is amazing. I had the pleasure of talking to Kendra, a member of my Creative’s Content Club, about how she achieved such a successful debut.
To see how these strategies were applied, watch the full video or tune in to the podcast below.
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Pre-Launch Strategy: Building Momentum
Kendra's success began with careful planning before the launch. She went back to basics and personally contacted her friends, family as well as colleagues to let them know about the launch.
Kendra said, "I made myself slow down and send personal messages." "Even people I hadn't talked to in years were excited and helpful. The personal touch made a big difference.”
Her strategy combined practical pre-orders with authentic communication, helping her create excitement and momentum before the official launch date.
Since she’d always embraced that she was a writer, her network was supportive, leading to hundreds of sales at her launch.
How the Club Helped With Marketing
Once Kendra reached the limits of her personal network, she turned to the Creative’s Content Club to learn how to market her book to strangers. The Club’s resources gave her confidence and guidance for building a newsletter, creating social media content, and finding new readers online.
“The Club helped me go from messaging everyone I knew to finding readers who didn’t know me at all,” she said. “Having strategy and resources at my fingertips made things less overwhelming, and I was able to confidently appear on podcasts and social media in ways I never could have figured out on my own.”
Finding Readers Through Social Media
Kendra’s efforts have paid off. She gained her first readers through social media, including Bookstagrammers who discovered her book organically. One reviewer even wrote: “Readers of Gone Girl and Big Little Lies will love this!” Kendra admitted, “It was a level of validation I’d never experienced before. I cried!”
Also, pinning introductory posts and sharing engaging content helped her profile stay active and attract new readers consistently, giving her book lasting momentum.
Join the Marketing Momentum Accelerator
If you’re ready to take your marketing to the next level whether you’re launching a book, art, or any creative work, consider joining my 6-Week Marketing Momentum Accelerator. This private program starts in March and provides personalized guidance to help you build your strategy, streamline your marketing, and reach new audiences with confidence.
Save your seat on the waitlist here!
For those who prefer a group learning environment, the Creative’s Content Club (CCC) offers monthly content plans, a full curriculum on marketing, and direct access to me for support and feedback. The enrollment opens in April so if you want to join, add your name to the waitlist here.
For more about Kendra and her debut novel “Focus on Deception”, click here to visit her website.
Kendra’s journey shows that with strategy, community, and persistence, even debut authors can achieve remarkable success and continue to grow long after launch day.
Thank you so much for reading! I hope Kendra’s journey and these tips inspire you to refresh your content and connect with your audience. I’ll see you in the next one!