2025 is my year of experimenting—and in this post (part 1 of a 2-part series!), I’m sharing exactly how I’m switching things up on social media. From new content formats on Instagram to rethinking engagement and storytelling, I’m walking you through what I’m testing right now and how it’s working. If you’ve been feeling stuck or uninspired with your content, I hope this gives you ideas and permission to play, pivot, and show up in ways that feel good to you.

In 2025, visibility isn’t optional—it’s essential. Not just for sales, but for the impact your work can have on others. Today, I want to share the real impact of marketing my work as a creative: how showing up led to life-changing opportunities, deeper connections with readers, and messages I’ll never forget.

Social media has changed drastically in the past year, so I want to talk about how it's changed and why it's actually a good thing for us as creatives who are using social media to market our work and to build a community.