8 10 spots available!
Introducing…
Club Catalyst
The Creative’s Content Club is a monthly marketing membership built specifically for authors, artists, and makers. Club Catalyst is the private, high-touch tier, with personalized strategy and private mentorship to help you build consistent momentum, without adding a single extra call to your calendar.
If you've been looking for a private, personalized way to work on your marketing, without another course to sit through or a Zoom call to show up for, this is exactly what you've been waiting for.
Club Catalyst combines the resources and community of a monthly membership with the personal touch of private mentorship. You get a strategy built around your work and feedback on your actual content.
And the best part?
You’ll have a trusted marketing expert (Shelby!) who is in it with you—giving real-time private feedback, strategy, and steady encouragement so you can stop overthinking and start sharing your work with confidence.
Without adding any Zoom meetings to your busy calendar.
Who this is for:
You’re showing up for your creative business. You’re posting, you’re sending emails, you’re trying to stay consistent, and you want it to work. But somewhere between knowing what to do and actually seeing results, there’s a gap.
Maybe you finish creating content and think, “Okay, but is this actually right for me?” Maybe you post something and wonder if your hook was strong enough, if your profile is doing its job, if your email would have converted better with a different subject line. Maybe you just want someone who knows your work, knows your goals, and can tell you—specifically, personally—what to focus on next.
That’s exactly what Club Catalyst is for. 💛
And after working with dozens of clients privately over the past few years to help them…
launch bestsellers and sell out of their product launches
grow their audiences by hundreds to thousands of new people
build magnetic brands that speak to their target customers
increase their reach and engagement with my messaging and content frameworks
I’ve decided to add a private tier to the Club so you can work with me privately, without the high pricetag and without needing to join a separate program.
Momentum isn’t a luxury. It’s the thing that moves your creative business forward.
But how do you gain that momentum?
Having clarity in what to post, in what your messaging is and knowing where to focus your time and energy is everything.
Because here’s the thing: most creatives don’t have this. They’re looking for more clarity, support, and direction, personalized to them.
And without those things? Consistency feels impossible and progress stalls.
You’ve done some courses that have helped you get started, but now you’re looking for personalized support and coaching to get you to the next level.
That’s why Club Catalyst isn’t just another “accountability container.”
This is:
A personalized analysis of your marketing, your content, your audience
A collaborative strategy plan we’ll shape together each month
A direct line to me, eyes on your actual content, and a personalized plan that’s built around where you are
A clear path forward, every single month
This is:
Part custom strategy. I (Shelby) will give you lessons and tasks based on what you need and help you build a clear, repeatable strategy.
Part mentorship, with weekly Voxer support, feedback, and guidance that adapts to you.
And it’s 100% focused on what will actually move the needle for you: whether that’s your content, your messaging, your hooks, or something else. We’ll work on it together.
Because if you’re showing up every week… but your content isn’t connecting?
If you’re putting in the effort… but still not seeing growth?
Then it’s not more content you need. It’s a smarter strategy.
Otherwise, you’re just shouting into the void.
Club Catalyst helps you fix that, so the time and effort you’re spending on marketing actually works.
Which one of these creatives are you?
Creative A: The one who tries everything - you’re on social media, you’re running ads, you’re writing newsletters and guesting on podcasts…
You feel like you’re throwing spaghetti at the wall to see what sticks and nothing does.
No matter what you do, the momentum isn’t building.
And it’s left you feeling stuck, not sure what to do next.
Or…
Creative B: The one who wants to promote your work, but instead you’re stuck second-guessing every move you make.
You sit down to write a newsletter… and thirty minutes later, it’s still a blank page because you don’t know what you’re supposed to say.
You open Instagram… and either close it two minutes later or post something without a strategy in place.
You try updating your website… but end up lost in a spiral of self-doubt.
Whether you’re Creative A or B, this is oh-so-common. And it’s not because you’re incapable. You’re unsupported.
The framework behind everything we’ll be working on together:
Most marketing advice wasn't made for creatives. It's either shouty, salesy, or assumes you've got 10 hours a day and zero fear of showing up online. But you're not here for one-size-fits-all hacks or tactics that feel completely out of alignment with who you are. You want thoughtful strategy and clear direction from someone who actually gets how your creative brain works.
That's where I come in.
I've been in the exact place you're in now—trying to figure out how to market my work without burning out or selling my soul. Since then, I've grown my audience to over 500k, sold 60,000+ books and over 15,000 digital products, and coached thousands of creatives on how to show up consistently and grow their audience their way, leading to Amazon bestsellers, sold-out launches, and first sales milestones they didn't think were possible yet.
And what might be most important? I've stayed consistent for nearly a decade, through flops, comparison spirals, and algorithm chaos, because I built my marketing around a framework that actually works for creative people. (But most creatives aren’t doing all 3!)
I call it the Show, Sell, Storytell method.
Show is how you build visibility and trust. It's the content that lets people see your work, your process, and your world, without asking for anything in return.
Sell is how you make your work available. It's the content that clearly, confidently invites people to buy, without feeling pushy or out of place.
Storytell is how you create connection. It's the content that makes people feel like they know you, root for you, and keep coming back because your story resonates with theirs.
When all three are working together, this can happen:
✅ You sit down to write, and actually know what to say
✅ You share your work, without spiraling or stalling
✅ Your audience starts to grow, and your content starts to click
✅ You start hearing things like, “I’ve been loving your stuff lately!”
✅ You sell more… with less stress
✅ You attract the right people who get you, love your work, and want more
You’re not just consistent. You’re confident. You’re connected to your message and clear on how to show up.
Inside Catalyst, this is the lens I bring to everything we work on together. Every audit, every Strategy Sprint, every office hours response, is built around making sure your content is as strong as it can be, for your work and your audience specifically.
Because knowing the framework is one thing. Having someone apply it to your actual content, every single month, is something else entirely. 💛
And that makes marketing not only easier, but actually worth your time.
Is this program right for you?
💛 Who This Is For
Club Catalyst is a great fit if you:
Are an author, artist, or maker who is already showing up for your creative business and ready for personalized feedback on your marketing content
Want someone looking at your specific content, profile, and strategy each month — not just teaching general concepts
Are self-led and ready to take action, but want expert eyes and accountability to make sure you’re moving in the right direction
Are craving a direct line to someone who knows your work and can tell you exactly what to focus on next
Want the support of a high-touch mentorship without adding calls to your calendar
Value authenticity, sustainability, and alignment over chasing trends
🚫 Who This Isn’t For
This program isn’t the right fit if:
You’re brand new to marketing and still building your foundations — Club Core is the perfect place to start, and Catalyst will be here when you’re ready
You’re looking for someone to post for you or manage your marketing
You’re not comfortable using apps like Voxer (voice + text messaging) and are looking for live Zoom calls instead
YOU’RE INVITED TO...
Join Club Catalyst
8 Spots Left for July!
A private mentorship for creatives who want personalized strategy without the high price tag. You’ll get clear and confident on your marketing, stay consistent with gentle encouragement and accountability, all without adding a single extra call to your calendar.
Here’s what we’ll be doing together in Club Catalyst:
✅ Monthly Strategy Sprint
At the start of each month, you fill out a short intake form about where you’re at and what you’re working on. I review it personally and send you a Voxer voice note with your specific focus for the month, and give you a lesson or a task that helps you take action and build momentum. You do the work, I give you feedback.
This is the difference between knowing what to do in general and knowing exactly what you should do next!
📹 Quarterly Private Deep Dive, with 10 Quick Fixes You Can Make in Under 10 Minutes
During Month 1 (and once a quarter moving forward!), I do a full review of one of your platforms and record a comprehensive private video walking you through exactly what I’d change and why.
With clear, kind guidance on what to shift for greater impact so you know exactly what’s working well and what can be improved
You’ll receive 10+ quick fixes you can make in under 10 minutes each, so in month 1, you’ll already be moving the needle forward in your business.
No more guessing — get expert eyes on what’s working (and what’s not).
✅ Weekly Voxer Office Hours
Send me questions or voice notes anytime during the week and every Tuesday I respond personally via private voice notes. I’ll be there to answer questions, coach you through roadblocks, brainstorm content, give feedback, and gently hold you accountable to your goals. You ask, I answer, and the answer is always specific to you.
If you are asking yourself, “What is Voxer anyway?” It’s a free app (that can be used on your phone or computer!) used for coaching. We’ll send each other voice notes and messages back and forth, which allows me time to think on your questions, providing you the best possible support, and keeps your calendar free from calls!
Because Voxer is asynchronous, you don’t have to be online at any certain time, allowing for flexible coaching that fits your busy schedule.
📹 Two private content audits per month
Submit any piece of content (a post, an ad, a profile, a landing page, an email, an opt-in, or something else) and I’ll send you a detailed Voxer voice note review within 72 business hours. Private, specific, and actionable feedback on what you submitted.
✅ And everything in Club Core, too!
Your Catalyst membership includes full access to The Creative’s Content Club — so you’re not paying separately for two things. Here’s what comes with your membership:
Monthly social media content plans with post ideas, captions, and hooks tailored for authors, artists, and makers
Monthly email templates you can plug your own voice and offers into
Live feedback sessions and Q&As with Shelby
All Club trainings, bonus templates library, and masterclass library to help you master marketing skills like copywriting, social media, email marketing, podcasting, websites and more
A community of fellow creatives to collaborate and connect with
Catalyst is built on top of all of that—giving you the personalized layer that takes everything you’re learning and makes it specific to your work.
Here’s the rundown of what’s included:
There are 8 spots available in Club Catalyst.
Club Catalyst is
$297
per month.
Pause or cancel anytime, or downgrade to Club Core. No minimums or contracts. Pricing is in USD.
✔ Everything in Club Core (Your monthly content plans, email templates, live feedback sessions, Q&As, community access, growing template library, etc.)
✔ Weekly Tuesday Voxer Office Hours
✔ Monthly strategy sprint personalized to you
✔ Quarterly deep dive audit into your business
✔ Two private content audits per month
Ready to join Club Catalyst?
Club Catalyst is $297/month, and because this includes direct, personal time with me each month, it’s intentionally capped at 10 members.
When a spot is available, you can join and get started right away. You’re never locked in—downgrade back to Club Core anytime, pause your membership,or cancel your membership entirely through your student portal. No contracts, no pressure.
This is the same level of personalized support that used to be available only as a separate, higher-priced program. Now it lives inside the Club, so you get everything you already love about Club Core, plus a direct line to me every single month for personalized strategy, attention, accountability and support.
Meet your marketing & business mentor
I’m Shelby — a bestselling author, marketing strategist, and the founder of The Creative’s Content Club.
I built my own creative business from the ground up, starting with anonymous poems on Tumblr and growing to 500k+ followers, 60,000+ books sold, and over 10,000 students taught. And the thing I’m most proud of isn’t any of those numbers. It’s that I did it without burning out, without chasing trends, and without a strategy that felt like it belonged to someone else.
That’s what I teach inside the Club. And inside Catalyst, it’s what I help you apply to your work, specifically, every single month.
What sets Shelby’s coaching apart is (in her clients’ own words):
“Her calm & cool demeanor. I never feel rushed and she delivers feedback in a kind way.”
“How supportive she is. Shelby is everybody’s cheerleader and truly wants us to succeed.”
FAQs
When do we start?
We start when you join! After joining, you'll get an intake form so that I can learn more about you. Within two business days, you'll receive a message from me on Voxer with your monthly strategy sprint and we'll have office hours every Tuesday! You'll also receive your quarterly deep dive in your first month.
What is The Creative’s Content Club?
The Creative’s Content Club (CCC) is my popular monthly marketing membership built specifically for authors, artists, and makers. Each month you get content plans & social media templates, email templates, live Q&As, feedback sessions, and a growing library of marketing resources.
Club Catalyst is the high-touch tier that adds a personalized layer on top of everything in the Club.
Why is Catalyst only $297/month?
Catalyst is intentionally priced to make ongoing 1:1 support accessible on a monthly basis. This replaces what used to be a separate accelerator program. The same level of personalized mentorship is now built into the Club as an ongoing tier instead of a one-time, higher-priced offer. It’s designed to give you consistent support over time, not just a one-off intensive.
How is Catalyst different from Club Core?
Club Core gives you everything you need to know what to do—monthly content plans, email templates, live feedback sessions, Q&As, and a growing library of resources. Catalyst adds a personalized layer on top of all of that: eyes on your actual work, a direct line to me every week, and a custom focus for your marketing every single month.
Do I need to already be a Club Core member to join?
You don’t have to be a Club Core member first, but Club Catalyst includes everything in Club Core as part of your membership. If you’re already a Core member, your existing subscription will be cancelled when you upgrade so you’re only billed once.
What if I don’t have lots of extra time?
Club Catalyst is built for busy creatives. There are no calls to attend, and since the program is tailored to you, we’ll be focusing on what you need help with. I recommend 1-3 hours per week. You’ll make real progress with minimal time pressure, and you’ll feel that progress fast.
How long do I have access to the content?
Club Catalyst is a monthly subscription that you can cancel anytime. When you cancel or pause, your access is removed. Any feedback or messages we've shared together are yours to keep, and I guarantee access to any video audits I create for you for 6 months minimum.
How does Voxer work exactly?
Voxer is a free app that lets us send voice notes and texts back and forth. Send me your messages and questions anytime and on Tuesdays, during our office hours, I will get back to you! You don't have to be online at any certain time or day, making this program flexible for anyone's schedule and time zone. I’m there to support you, answer your questions and help you get unstuck. It’s like having a mentor in your back pocket.
What sort of results can I expect?
In the Club, you’ll learn my proven frameworks that have helped thousands of creatives grow their reach, audience, and sales. That said, results are not guaranteed and depend on a few key factors: your implementation, your consistency over time, and the quality of your product or offer.
Like all meaningful growth, it takes time and steady effort. I’m giving you the recipe with my brand, messaging and storytelling frameworks, but your commitment is the secret ingredient.
What I can guarantee is that you’ll walk away with: improved messaging, custom ideas and strategies, and more clarity and confidence with your strategy moving forward.
What’s your refund policy?
This offer’s got a 3-day “love it or leave it” policy. If you decide within 3 days of starting Club Catalyst that it’s not a fit for you, I’ll refund you in full, no questions asked!
From one creative to another…
I know what it’s like to feel like you’re behind. To watch others grow while you’re stuck in your head. To wonder if you’ll ever feel confident marketing your work.
But I also know this:
You’re not far off. You don’t need to overhaul everything. You just need momentum — and someone in your corner.
That’s what this offer was created for.
Club Catalyst isn’t just about strategy. It’s about support and showing up for yourself and your amazing work.
It’s someone looking at your work and saying, “here’s exactly what I’d do if I were you.”
That’s what I get to do inside Catalyst every single month. And it’s something I love to do!
So if you’re tired of doing this alone… I’d love to do it with you.
