You know your work deserves to be seen. You just need the right strategy to get it there.
I'm Shelby and I've helped over 10,000 creatives grow their audience and sales with marketing that doesn't feel like a second job. Now I'm inviting a small group of authors, artists, and makers into Club Catalyst: private, personalized marketing mentorship, built around your work specifically.
Spots are limited to 10 members at a time.
500k+ followers built from scratch • 60,000+ books sold • 10,000+ artists and authors coached • Helped clients launch bestselling books & sell out of their art
Most marketing advice is generic. Post more. Be consistent. Use trending sounds.
But you don't need more information. You need to know what's actually right for your work, your audience, and your goals.
So how do you gain that momentum?
Having clarity in what to post, in what your messaging is and knowing where to focus your time and energy is everything.
Because here’s the thing: most creatives don’t have this. They’re looking for more clarity, support, and direction, personalized to them.
And without those things? Consistency feels impossible and progress stalls.
You’ve done some courses that have helped you get started, but now you’re looking for personalized support and coaching to get you to the next level.
That’s why Club Catalyst isn’t just another “accountability container.”
This is:
A personalized analysis of your marketing, your content, your audience
A collaborative strategy plan we’ll shape together each month
A direct line to me, eyes on your actual content, and a personalized plan that’s built around where you are
A clear path forward, every single month
This is:
Part custom strategy. I (Shelby) will give you lessons and tasks based on what you need and help you build a clear, repeatable strategy.
Part mentorship, with weekly Voxer support, feedback, and guidance that adapts to you.
And it’s 100% focused on what will actually move the needle for you: whether that’s your content, your messaging, your hooks, or something else. We’ll work on it together.
Because if you’re showing up every week… but your content isn’t connecting?
If you’re putting in the effort… but still not seeing growth?
Then it’s not more content you need. It’s a smarter strategy.
Otherwise, you’re just shouting into the void.
Club Catalyst helps you fix that, so the time and effort you’re spending on marketing actually works.
The framework behind everything we’ll be working on together:
After nearly a decade of building my own creative business and coaching thousands of authors, artists, and makers, I've found that consistent, successful marketing comes down to three things — and most creatives are only doing one or two of them.
I call it the Show, Sell, Storytell method.
Show is how you build visibility and trust. It's the content that lets people see your work, your process, and your world, without asking for anything in return.
Sell is how you make your work available. It's the content that clearly, confidently invites people to buy, without feeling pushy or out of place.
Storytell is how you create connection. It's the content that makes people feel like they know you, root for you, and keep coming back because your story resonates with theirs.
When all three are working together, this can happen:
✅ You sit down to write, and actually know what to say
✅ You share your work, without spiraling or stalling
✅ Your audience starts to grow, and your content starts to click
✅ You start hearing things like, “I’ve been loving your stuff lately!”
✅ You sell more… with less stress
✅ You attract the right people who get you, love your work, and want more
You’re not just consistent. You’re confident. You’re connected to your message and clear on how to show up.
Inside Catalyst, this is the lens I bring to everything we work on together. Every audit, every Strategy Sprint, every office hours response, is built around making sure your content is as strong as it can be, for your work and your audience specifically.
Because knowing the framework is one thing. Having someone apply it to your actual content, every single month, is something else entirely. 💛
And that makes marketing not only easier, but actually worth your time.
Submit your interest for Catalyst using the brief form below!
Spots are limited to 10 members at a time. Apply now and I'll follow up personally, usually within 2 business days.
Here’s what we’ll be doing together inside Club Catalyst:
✅ Personalized Strategy: What to Focus on in Your Marketing Each Month
Do you sit there each day wondering where you should be focused in your marketing? This fixes that!
At the start of each month, you fill out a short intake form about where you’re at and what you’re working on. I review it personally and send your specific marketing focus for the month, and give you a lesson, challenge or task that helps you take action and build momentum. You do the work; I give you feedback.
This is the difference between knowing what to do in general and knowing exactly what you should do next!
📹 Quarterly Private Deep Dive, with 10 Quick Fixes You Can Make in Under 10 Minutes
During Month 1 (and once a quarter moving forward!), I do a full review of one of your platforms and record a comprehensive private video walking you through exactly what I’d change and why.
With clear, kind guidance on what to shift for greater impact so you know exactly what’s working well and what can be improved
You’ll receive 10+ quick fixes you can make in under 10 minutes each, so in month 1, you’ll already be moving the needle forward in your business.
No more guessing — get expert eyes on what’s working (and what’s not).
✅ Weekly Private Office Hours with Shelby: Your Questions Answered
Send me questions or voice notes anytime during the week and every Tuesday I respond personally via private voice notes. I’ll be there to answer questions, coach you through roadblocks, brainstorm content, give feedback, and gently hold you accountable to your goals. You ask, I answer, and the answer is always specific to you.
If you are asking yourself, “What is Voxer anyway?” It’s a free app (that can be used on your phone or computer!) used for coaching. We’ll send each other voice notes and messages back and forth, which allows me time to think on your questions, providing you the best possible support, and keeps your calendar free from calls!
Because Voxer is asynchronous, you don’t have to be online at any certain time, allowing for flexible coaching that fits your busy schedule.
📹 2 Additional Content Audits Each Month: Get Shelby’s marketing brain and feedback to strengthen the content you’re creating
Submit any piece of content (a post, an ad, a profile, a landing page, an email, an opt-in, or something else) and I’ll send you a detailed Voxer voice note review within 72 business hours. Private, specific, and actionable feedback on what you submitted.
Learn exactly what changes I’d make to improve your content messaging, design, and more so you get better results!
Meet your marketing & business mentor
I’m Shelby — a bestselling author, marketing strategist, and the founder of The Creative’s Content Club.
I built my own creative business from the ground up, starting with anonymous poems on Tumblr and growing to 500k+ followers, 60,000+ books sold, and over 10,000 students taught. And the thing I’m most proud of isn’t any of those numbers. It’s that I did it without burning out, without chasing trends, and without a strategy that felt like it belonged to someone else.
That’s what I teach inside the Club. And inside Catalyst, it’s what I help you apply to your work, specifically, every single month.
What sets Shelby’s coaching apart is (in her clients’ own words):
“Her calm & cool demeanor. I never feel rushed and she delivers feedback in a kind way.”
“How supportive she is. Shelby is everybody’s cheerleader and truly wants us to succeed.”
Here’s the rundown of what’s included:
Because I'll be working with you in a personalized, private way, I can only take on 10 students in this tier per month. Typically, working one-to-one with me starts at $597 per month but because this is a special container with a special process, I am able to offer this at a more accessible rate for everything you get inside!
Club Catalyst is
$299
per month.
Pause or cancel anytime, or downgrade to Club Core. No minimums or contracts. Pricing is in USD.
✔ Everything in Club Core (Monthly content plans, all Club trainings, Content Kitchen app, email templates, live feedback sessions, Q&As, community access, growing template library, etc.)
✔ Weekly private Tuesday Voxer Office Hours with Shelby: your questions deserve personalized answers!
✔ Personalized, custom strategy: Exactly what you should focus on every month to hit your goals
✔ Quarterly deep dive audit into your business
✔ Two additional content audits per month: Shelby’s marketing brain and feedback to strengthen the content you’re creating
Interested in working together?
Club Catalyst is $299/month, and because this includes direct, personal time with me each month, it’s intentionally capped at 10 members at a time.
Because spots are full this month, please submit your interest here to get in line when a spot becomes available!
When a spot is available, you can join and get started right away. You’re never locked in—downgrade back to Club Core anytime, pause your membership, or cancel your membership entirely through your student portal. No contracts, no pressure.
This is the same level of personalized support that used to be available only as a separate, higher-priced program. Now it lives inside the Club, so you get everything you already love about Club Core, plus a direct line to me every single month for personalized strategy, attention, accountability and support.
Is this program right for you?
💛 Who This Is For
Club Catalyst is a great fit if you:
Are an author, artist, or maker who is already showing up for your creative business and ready for personalized feedback on your marketing content
Want someone looking at your specific content, profile, and strategy each month — not just teaching general concepts
Are self-led and ready to take action, but want expert eyes and accountability to make sure you’re moving in the right direction
Are craving a direct line to someone who knows your work and can tell you exactly what to focus on next
Want the support of a high-touch mentorship without adding calls to your calendar
Value authenticity, sustainability, and alignment over chasing trends
🚫 Who This Isn’t For
This program isn’t the right fit if:
You’re brand new to marketing and still building your foundations — Club Core is the perfect place to start, and Catalyst will be here when you’re ready
You’re looking for someone to post for you or manage your marketing
You’re not comfortable using apps like Voxer (voice + text messaging) and are looking for live Zoom calls instead
FAQs
When do we start?
We start when you join! After joining, you'll get an intake form so that I can learn more about you. Within two business days, you'll receive a message from me on Voxer with your monthly strategy sprint and we'll have office hours every Tuesday! You'll also receive your quarterly deep dive in your first month.
Why is Catalyst only $299/month?
Catalyst is intentionally priced to make ongoing 1:1 support accessible on a monthly basis. This replaces what used to be a separate accelerator program. The same level of personalized mentorship is now built into the Club as an ongoing tier instead of a one-time, higher-priced offer. It’s designed to give you consistent support over time, not just a one-off intensive.
How is Catalyst different from Club Core?
Club Core gives you everything you need to know what to do—monthly content plans, email templates, live feedback sessions, Q&As, and a growing library of resources. Catalyst adds a personalized layer on top of all of that: eyes on your actual work, a direct line to me every week, and a custom focus for your marketing every single month.
Do I need to already be a Club Core member to join?
You don’t have to be a Club Core member first! Club Catalyst includes everything in Club Core as part of your membership. If you’re already a Core member, your existing subscription will be cancelled when you upgrade so you’re only billed once.
What if I don’t have lots of extra time?
Club Catalyst is built for busy creatives. There are no calls to attend, and since the program is tailored to you, we’ll be focusing on what you need help with. I recommend 1-3 hours per week. You’ll make real progress with minimal time pressure, and you’ll feel that progress fast.
How long do I have access to the content?
Club Catalyst is a monthly subscription that you can cancel anytime. When you cancel or pause, your access is removed. Any feedback or messages we've shared together are yours to keep, and I guarantee access to any video audits I create for you for 6 months minimum.
How does Voxer work exactly?
Voxer is a free app that lets us send voice notes and texts back and forth. Send me your messages and questions anytime and on Tuesdays, during our office hours, I will get back to you! You don't have to be online at any certain time or day, making this program flexible for anyone's schedule and time zone. I’m there to support you, answer your questions and help you get unstuck. It’s like having a mentor in your back pocket.
What sort of results can I expect?
In the Club, you’ll learn my proven frameworks that have helped thousands of creatives grow their reach, audience, and sales. That said, results are not guaranteed and depend on a few key factors: your implementation, your consistency over time, and the quality of your product or offer.
Like all meaningful growth, it takes time and steady effort. I’m giving you the recipe with my brand, messaging and storytelling frameworks, but your commitment is the secret ingredient.
What I can guarantee is that you’ll walk away with: improved messaging, custom ideas and strategies, and more clarity and confidence with your strategy moving forward.
What’s your refund policy?
This offer’s got a 3-day “love it or leave it” policy because once you join and fill out your intake form, I get started digging into your business and identifying what’s working and how we can improve together. If you decide within 3 days of starting Club Catalyst that it’s not a fit for you, I’ll refund you in full, no questions asked!
From one creative to another…
I know what it’s like to feel like you’re behind. To watch others grow while you’re stuck in your head. To wonder if you’ll ever feel confident marketing your work.
But I also know this:
You’re not far off. You don’t need to overhaul everything. You just need momentum — and someone in your corner.
That’s what this offer was created for.
Club Catalyst isn’t just about strategy. It’s about support and showing up for yourself and your amazing work.
It’s someone looking at your work and saying, “here’s exactly what I’d do if I were you.”
That’s what I get to do inside Catalyst every single month. And it’s something I love to do!
So if you’re tired of doing this alone… I’d love to do it with you.
