A marketing community made for authors and artists, built to make growing your income and impact finally possible.
Here's a full look at what's inside the Club, from tools to support to community
PROOF BEFORE PROMISES:
Here's a glimpse of what's possible for authors and artists just like you, once they find the right support!
Let's talk about the truth of being a creative:
You do what you do because creativity runs through your veins. It lights you up, challenges you, heals you, and it's something you pour your heart, your hours, and your talent into.
Just by creating what you create, whether that's a manuscript, a painting, a poem, or a handmade piece that took everything out of you to finish, you've already done something incredible. And the fact that you also get to make money doing what you love is a “pinch me” moment that never gets old.
Because you believe in the impact your work can have, and you want it in the hands, hearts, and homes of more people, you're likely realizing something: in order for readers, collectors, and fans to fall in love with what you've created, they have to find it first.
And for them to find it, you have to market it. Gulp.
Marketing is the bridge between your work and the people waiting for it.
Visibility helps your creativity do what it was always meant to do:
⚡ reach your audience,
⚡ spark connection,
⚡ and give you the creative freedom you've been dreaming about since you first picked up the pen or the brush!
It's hard to pour your heart, your soul, your hours, and your craft into your work without seeing the sales, the readers, or the recognition you hoped for.
People are scrolling, reading, and watching every single day, looking for something to connect with. And we have the power to get our work right in front of them.
If we do it the right way…
You want to make more impact and income from your work, buuuuut:
Somewhere between finishing your work and hoping it finds an audience, you ran into something nobody warns you about…
Talent alone doesn't get you seen. Marketing does.
And not just marketing in general, but knowing what to say, where to say it, and having the hours in your week to actually do it consistently.
Does any of this sound familiar?
😅 Spending hooours of time on marketing, leaving you with less time to work on the projects you’re passionate about (maybe even leading to creative burnout?)
😅 Watching other authors and artists seem to grow effortlessly, while you're not sure what you're missing
😅 Lacking confidence, asking yourself, “How do I know what I’m doing actually works?!” and wondering if you’re wasting your time
😅 Spinning your wheels trying to be on every platform, burning out from doing “all the things” with little to show for it…
😅 Trying to piece together advice from a dozen different sources, none of it made for someone with your specific kind of work
😅 Feeling like marketing can be salesy or awkward, which makes it harder to stay consistent with (and if you’re introverted… it might feel like your worst nightmare!)
😅 Inconsistent income from your creative work, making it difficult to sustain the work you’re putting in
😅 Balancing all of that alone, with no one in your corner who understands what you're trying to build, can leave you feeling isolated, unsure if any of it is working, and wondering how long you should keep going before it's time to try something else
And most of all? All you really really want is for this beautiful thing you've made to find its place in the world.
So let me tell you why I believe in this so deeply.
I know this path works, because it's the one I've walked for over a decade. It came from showing up consistently, staying true to my voice, and choosing marketing that felt sustainable over marketing that felt loud.
I'm an author and poet who found her own way into marketing, and along the way, I've:
✓ Sold over 60,000 of my own books, becoming a bestselling mental health writer
✓ Grown an audience of more than 500,000 people through consistent content
✓ Helped over 10,000 authors and artists grow their own creative businesses (and that number continues to grow!)
Choosing this path meant sitting with a lot of uncertainty, wondering if I could really make a living doing what I loved. I found my way through it, and now I get to walk beside thousands of authors and artists doing the same.
In the past few months our doors stayed closed, I've taken everything I've learned over the past decade, every strategy, every shortcut, every lesson from working with thousands of authors and artists, and turned it into something simpler and easier to actually put into practice.
The marketing that used to take hours of trial and error now comes together in a fraction of the time, without losing what makes it sound like YOU.
This is exactly why I'm more excited than ever to welcome the next chapter of creatives into the Club!
The Creative's Content Club has already helped hundreds of authors and artists save time, master their marketing, and turn their pages, canvases, and passion projects into thriving, sustainable businesses.
And now, it's leveled up. New tools, new support, and new ways to make your marketing take less time, all built on top of the same strategy that's been helping creatives get their work into the hands of readers, collectors, and fans for years.
Here's something most people don't realize: some of the biggest names in marketing have said selling books, art, and products at $25 is actually harder than selling $1,000 courses and programs. It takes a specific strategy and message to get creative work seen and sold, and since so many creatives are introverts (me too!), putting yourself out there to market your art can feel deeply uncomfortable.
But learning to share your work in a way that feels good, instead of forced, opens the door to some incredible things:
💛 Attracting dream readers and collectors, earning the reviews that mean the most, and hearing directly from people whose lives your work has touched
💛 Making more consistent sales and growing your income, which gives you the creative freedom to make what you actually want to make
💛 Getting opportunities and invitations you never expected, like the time I was invited to speak at one of the largest book festivals in the world
💛 Finally feeling like the marketing side of your business isn't draining the life out of your creativity
My approach is different, and here's why.
For the last decade, I've studied this strategy, tested it, and lived inside it daily, using it to sell over 60,000 books in just the last five years and guide more than 10,000 students through their own creative businesses.
I want you to know there's a path made for YOU, one that feels good, doable, and aligned with the energy you actually have to give.
Because everyone's telling creatives we have to chase every platform, dance on camera, or post five times a day just to be seen, and I'm here to tell you none of that is required.
My method comes down to three things: Foundation, Direction, and Momentum
Step 1. Foundation. We start with the essentials most people skip: brand clarity, audience alignment, and the 3-pillar Simplified Solution that attracts your target customer.
Step 2. Direction. I'll help you pick a marketing path that's actually sustainable. You choose what fits you, and I'll show you the roadmap to run with it. (And how to avoid relying on any single strategy: inside the Club, we grow our strategy over time and add momentum as we go. That's how you create a business that lasts.)
Step 3. Momentum. I give you everything else you need to show up with ease and confidence: the shortcuts and done-for-you templates, the mentorship and support to get your questions answered, and personalized feedback on your work so you can pivot, adjust, and get on track fast.
Plus, you'll be surrounded by a community of hundreds of creatives just like you, because trying to market your work alone, and stay consistent doing it, is exhausting.
Imagine how your life and impact could be different if you had the support, resources and training needed to:
SAVE so much time and show up with ease… Starting every month with a clear plan and strategy, plug-and-play content, and tools designed specifically for creatives like you.
BOOST your confidence and focus, by choosing a clear marketing path that fits you and your strengths, and seeing steady growth, connection, and sales from that aligned focus.
INCREASE your results, because now you’ve got the proven strategy, shortcuts and support you’ve been looking for.
GET YOUR TIME BACK to work on your creative passions, pursue new hobbies or spend time with family
BUILD long-term recognition and loyalty from your customers by creating a consistent brand across your marketing
Let me show you exactly how the upleveled Club works, and I truly hope to see you inside, where we focus on turning your creative work into the business you've been dreaming of! 👇
Introducing The Creative’s Content Club:
Clarity. Confidence. Compounding momentum.
A zero-fluff, time-saving marketing membership made for authors, artists and creatives who want to make an impact and income (even if you’re introverted!) with more clarity, confidence, and ease, and without burnout or going it alone.
Here’s what you get access to every single month as a member, all designed to help you confidently show up and sell your creative work in a way that feels aligned, intentional, and doable ⚡
[BRAND NEW] The Creative’s Content Club Kitchen: Generate A Month of Content that Sounds Like You in ONE CLICK!
Meet our new app exclusive to Club members and created to make social media effortless for authors and artists!
You've probably heard people call The Creative's Content Club the easy button for marketing.
So we decided to make that official, and put my marketing brain in your back pocket!
Here's why Club members now have the biggest advantage:
👩🍳 It sounds exactly like you!
Your voice is your greatest marketing asset. It's also the one thing most content tools get wrong (we've all seen those captions that scream “a robot wrote this”). That's why the Content Kitchen starts by learning YOU: your voice and your ideal customer.
Already have a brand voice doc? Upload it and your profile's ready in seconds.
Starting from scratch? I'll walk you through a few quick questions and build it with you
👩🍳 Social media made easy and effortless
A whole library of fresh ideas, hooks, and captions awaits you inside the Club Kitchen, ready for you to pull from whenever inspiration runs dry.
👩🍳 Your complete content toolkit
Get a full, professionally designed pack of done-for-you social media assets every month, with graphics and video templates, fill-in-the-blank caption templates, trending sounds and ideas, and an engagement calendar to guide exactly what to do, day by day!
[CROWD FAVORITE] Monthly Marketing Plans inside The Creative’s Content Club Kitchen
Easy button resources to help you execute with ease and increase your reach!
It's never been this easy to stay consistent, reach more readers and collectors, and make sales. Every month, you'll get a fresh drop of done-for-you content and tools inside our new, exclusive Club app:
Email marketing plans
With weekly fill-in-the-blank email templates that make sending regular emails to your list take minutes instead of hours, while still sounding authentic to your voice and vibe
Podcast marketing plan
With swipe copy for pitch emails, guest host outreach, and more to make guesting on podcasts or starting your own podcast easy breezy (and not as scary as it sounds for the introverts reading this, I promise)!
Setting Your Strategy: This is Where Audience Growth, Reach and Sales Start
This is where audience growth, reach and sales start
Inside Setting Your Strategy, I’ll help you to transform your online presence (whether you’re starting from scratch or have been doing this for years) from feeling lost in the noise to standing out and cultivating a fan base eager to buy your creative work - all in an authentic way, free of over-the-top self-promotion.
Before you pick your path, start here to build a strong base, and go at a pace that works for you. Inside each video lesson (with transcripts and workbooks so you can choose how you learn best!), you’ll:
Define your brand, audience, and message with clarity
Align your voice and visuals to attract your dream customers
Learn Shelby’s proven 3-pillar Simplified Solution and walk away with a foundation that makes any content marketing method work better
Pick Your Path to Creative Consistent Marketing
No more confusion, just clarity!
There’s a proven step-by-step roadmap inside the Club waiting for you.
We’ll show you each of the 3 paths, so you can pick one that excites you, and we’ll help you shape your action plan, teach you the step-by-step strategy and hand you the shortcuts to make implementing this so much easier.
Every path comes with video lessons, workbooks, shortcuts, templates and support inside our private community to help you actually take action.
Here’s a sneak peek of the paths inside the Creative’s Content Club!
And the best part? You don’t have to pick just one.
Start with the path that calls to you most — and explore the others as your confidence and capacity grow. The Club is here to meet you where you’re at… and grow with you.
🌿Social Media Success Path
A full, start-to-finish roadmap to build and grow your presence on social. Confidently show up and sell on social, without spending all day online.
Choose your platforms and set up your profile to actually convert.
Define your content pillars and plan content that reflects your voice and values.
Plan your content, learn about hashtags & keywords to get visible, write captions that convert and more.
Walk away knowing what to say, where to say it, and how to make it resonate.
Remember: You ALSO get monthly time-saving shortcuts with plug-and-play templates, captions, audios and more.
💌 Email Marketing Success Path
Grow a list of true fans and ready-to-buy customers — and learn what to say to them with simple, effective email marketing.
Learn how to start your email list with foundational tools and lessons
Lead magnet strategies and how to grow your list in a way that feels organic and aligned (with and without social media!)
What to send, when to send it, and how to drive engagement and sales
Don’t forget: You also get weekly done-for-you email templates every single month, so your inbox stays warm and your sales stay consistent.
🎙️ Podcasting Success Path
Use your voice (literally) to expand your reach and build expert-level trust.
Learn how to pitch and land guest spots on aligned podcasts to share your story and reach new audiences.
Prep like a pro for interviews so you sound polished, clear, and compelling.
OR start your own podcast — and get the tools, templates, and support to launch with confidence.
And remember: You’ll get your hands on pitch templates and swipe copy to simplify the entire process, whether you choose to guest on other people’s podcasts, start your own, or both!
Your Marketing Guide: Think of me as the marketing mentor in your back pocket, and get straightforward answers in real time
Get the marketing support, coaching, and feedback you need to take your creative biz to the next level.
I get to know you, your challenges and your goals so I can help far more than a Google search that often leads to more confusion.
Ask marketing questions anytime in our private community group and you’ll get an answer from me (Shelby, bestselling author and creative business owner who has generated over 60,000 book sales and 15,000 digital product sales) every Tuesday-Thursday.
Plus, I’ll deep dive into your content and business monthly through:
Content Compass Sessions: Monthly opportunities to submit your content for a personalized review and feedback so you can continue improving and gaining confidence in your marketing.
Ask & Align Sessions: Something got you stuck? Keep building momentum, clarity and confidence with our live, monthly Q&As
Want me to review your social media post, email or podcast pitch? Send it through in our monthly Content Compass Sessions! Want feedback on your branding or messaging? Let’s do it! Have a question after watching a lesson in the Club? Ask away! That’s what I’m here for.
Finally Get Support That Gets You (and Your Creative Brain)
Find community, networking and collaboration in our incredible, supportive, private FB community, just for Club members!
There is truly nothing like being surrounded by other creatives, working toward similar goals, but all bringing a unique experience to the table.
Inside the private community, you can:
Meet and connect with other creatives and find collaboration opportunities
Ask questions, celebrate, vent and get support from not only Shelby but also a worldwide community of creatives like you!
Yes, all of this is inside the club! And all that’s missing is… YOU ⚡
And because we love a little extra, here's what else is waiting for you.
[BRAND NEW] Club Coins
Earn rewards, just for being here!
Being a Club member has its perks! Every month you're in the Club, you'll earn Club Coins just for showing up, plus bonus coins for sharing your wins in the community.
Coins add up over time and unlock rewards, so the longer you're here, the more you get out of it. It's my way of saying thank you for being part of this community, and for doing the work to grow your creative business alongside us.
BONUS TEMPLATES & MASTERCLASS LIBRARY: Scale your results further when you’re ready!
More about the masterclass library:
I (Shelby) am passionate about making sure the club is well-rounded and offers different perspectives. You can request any marketing topic you want to learn, and if enough members want it and it’s not a topic within my expertise, I’ll hire an industry expert to teach you.
You’re not only getting Shelby as your coach in the Club but you’re also learning from a variety of experts, including:
A full Facebook Ads course to help you scale when you’re ready and take what you’ve learned about organic marketing to run Facebook ads
Instagram Visibility Ads course to grow your following with aligned customers for as little as $3/day
Master the art of writing clear, compelling sales copy
Creating and designing an engaging website
Pinterest marketing, Copyright and IP, PR masterclass
And more!
More about the masterclass library:
Get instant access to our Bonus Templates Library with a range of plug-and-play Welcome Email templates, Black Friday & sales templates, podcast pitch templates, YouTube thumbnails, media kit and sponsorship templates (if you ever want to monetize your content!), and more so you’re never starting from scratch!
Club Core
Unlock everything for only
$37 per month!
OR $370 per year (get 2 months free)
7-day happiness guarantee. Cancel or pause anytime!
Includes everything (monthly content plans, success paths, private Facebook group for community support, live Q&As and content compass sessions with Shelby, bonus template bank and masterclass library)
Cancel anytime, stay as long as it’s supporting you
Ready to join The Creative’s Content Club?
Transform your passion into profit with expert guidance and time-saving templates, support, and more inside to help you grow your income and impact.
⚡ Full access to all three success paths: Social Media, Email, and Podcasting
⚡ Plug-and-play content delivered monthly
⚡ A supportive community of creatives
⚡ Expert coaching and guidance
⚡ All the templates, trainings, and resources you need to finally market your magic with ease
Pricing is in USD. Your price will never go up for as long as you continue your membership! Cancel anytime, no questions asked. Plus, I guarantee you’ll find value in the club - if for some reason you change your mind, the club has a 7-day happiness, no risk guarantee.
Club Catalyst
Looking for a custom strategy and 1:1 marketing support, personalized to you?
Club Catalyst gives you direct, private access to Shelby, with a strategy built entirely around your niche, your goals, and your energy. Custom video audits, weekly office hours, and monthly one-on-one planning included.
ABOUT ME & THE SUPPORT YOU’LL GET IN THE CLUB
Hi, I’m Shelby! I’m an introverted poetry lover, 3x bestselling author with over 60k copies sold, marketing expert with >8 years experience, and I love teaching marketing to other creatives. (In fact, >8000 creatives have been through my marketing courses and programs!)
Here are my marketing values, which I think will give you a good sense of who I am:
1. Steady growth = long-term results
No get-rich-quick schemes here. Instead, you’ll learn how to grow steadily and consistently over time, with fans and followers that stay with you over time, too.
2. Being yourself (in all your creative glory) is encouraged
Authenticity is key to marketing which is why inside the Club: you get to pick your path (with my guidance and help if you’d like it!). You’re encouraged to think about who you are, what you’re passionate about, and share that in a way that feels good to you.
Because it’s more important than ever to stand out online.
3. Marketing can be fun (and shouldn't feel icky)
The greatest feedback I’m told is that I’ve made marketing feel fun, finally. It shouldn’t be overwhelming, take up all your time, and it should allow you to make income and impact so you can get back to doing the creative work you love most.
Let’s recap everything you get when you become a member today!
Monthly Content Plans: your easy-button, time-saving shortcuts and templates for social media, email and podcasting, new every month (value: $397)
The Social Media Success Path (value: $297)
The Email Marketing Success Path (value: $297)
The Podcasting Success Path (value: $297)
Access to marketing coaching from Shelby and support in our club’s private group (value: $395)
Content Compass audits and live Q&As monthly (value: $195 per month)
An elective masterclass library with classes on Pinterest marketing, Website design, a full Facebook Ads course and more (value: $700)
BONUS template library with additional shortcuts for your business and marketing (value: $200)
BONUS: 3 months free coworking platform (value: $75)
You are locking in your rate and it will never go up while you’re a member!
BONUS: Club members get exclusive gifts and discounts when Marketing by Shelby launches new offers (avg value: $37 each)
7-day Happiness Risk-Free Guarantee
I am confident you will love the club resources, templates and support to help you grow your impact and income, but if you join the club and decide it’s not for you within 7 days, you can cancel and receive a full refund.
This way, you know you can join with no risk involved and make sure it’s a good fit for you!
FAQs
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Absolutely! As long as you can understand and speak English (which is the language all program materials are delivered in), you can use the templates, tools, classes and social media path to grow your creative business!
The livestream Q&As and content audits are streamed and saved as recordings in the FB group, so even if you can’t make it live, you will have access to everything you need.
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The Creative’s Content Club was built with creatives in mind, including but not limited to:
Authors, artists, musicians, poets, writers, singers, photographers, makers and more.
Whether you’re already selling products and want to improve your marketing, or you will be in the next 6-12 months and want to set yourself up for success, the Club is the space for you!
The template packs are designed with you in mind (creatives selling a product they made, like books, art, handmade goods, albums, prints, etc.!), so that you can easily personalize and post/send, cutting your marketing time in half while helping increase your marketing confidence and clarity.
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You can, and if you've tried, you already know where it falls short. Generic AI tools give you generic content, because they don't know your genre, your audience, or your voice, and they definitely don't know what's actually converting for creatives right now.
You end up spending just as much time editing and rewriting as you would have starting from scratch, trying to make it sound like you instead of a stranger wearing your name.
Everything inside The Creative’s Content Club is built on years of strategy made specifically for authors, artists, and makers, shaped around what's genuinely working in creative marketing today. It already understands your genre, your audience, and the goals you're working toward, so what you get feels like it came from you, because it was trained to sound like your voice from the start. You're not handed a blank cursor and left to figure out the rest.
You're starting from content that already understands your work and the strategy behind why it works, so all that's left is to make it yours and hit publish!n
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The price is locked in for you when you join! So although the price will go up for new members in the future, yours will always be locked in for as long as you stay a member.
For monthly plans, the day you are charged is the same day you checkout each month. So if you become a member on Jan 18, your next payment would be Feb 18, and so on (if you join on the 31st, not every month has 31 days, so the next month it will be the 30th, etc).
The same applies to annual payments, except you are only charged once per year.
You can cancel your plan anytime.
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Here’s my honest answer!
1. One of my core values is accessible and affordable marketing solutions. That’s the main reason I started this company.
2. By offering this Club at a lower cost, I’m able to help more people than I can doing 1:1 work at a higher price point. I find mentoring others on their marketing very fulfilling. This Club allows me to do that.
3. Selfishly, I love to hear from my community that my program’s value far exceeds the cost. :)
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ALL lessons, masterclasses, replays and Facebook group are always available to you as long as you’re a current member.
The template plans drop the week before a new month, and replace the previous month’s content. You can save the month’s templates and calendar to use them (and reuse them!) for as long as you’d like. So even if you’re busy one month and don’t get to it, they’re still yours to keep!
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Short answer: The Club is an entirely different space with its own curriculum!
The Club is the only place to get support and feedback from Shelby and other students, and it’s a space to learn about marketing as a whole: branding, messaging, and growing your community and sales through 3 different marketing pathways.
Inside the Club, you get a private community space, access to Shelby to ask marketing questions, live Q&As, content compass feedback sessions each month, as well as fresh content plans each month.
Because the Club has its own curriculum and hands-on support, our other courses are not included in your membership.
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Great question! The short answer is yes. Starting in February, we are adding some optional AI-supported tools, trained on my marketing expertise and frameworks, to support Club members in saving even more time with their marketing.
It’s also important to note: our monthly content plans are created by a human designer, not AI. Human creativity, judgment, and originality remain central to everything we offer.
Like many creatives, I’ve spent a long time thoughtfully considering AI. I share many of the concerns creatives have around ethics, sustainability, originality, and protecting the heart of creative work. Those values matter to me, and they guide every decision I make inside the Club.
After speaking deeply with the community and surveying members, it became clear that many creatives are already using AI in limited, ethical ways, primarily to save time on planning, organizing ideas, and marketing (not creating their actual art or writing). With that clarity, I chose to align the Club with this.
Here’s what that looks like in practice:
Any AI tools inside the Club are optional
They are designed to support behind-the-scenes marketing tasks
All tools are trained on my expertise and frameworks only
AI is never used to replace your voice, creativity, or original work
There are always non-AI ways to fully participate in the Club
My ultimate goal is simple: to help you save time on marketing so you can spend more energy creating, while respecting that every creative has different comfort levels and values around AI.
If AI isn’t for you, you’ll still find plenty of value here. And if you’re curious, you’ll be supported in using it thoughtfully, ethically, and on your own terms.
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Please send an email to support@shelbyleigh.co and I’ll be happy to help!
A final note from me
Hey! You made it to the end which shows curiosity and persistence - two traits that are so needed when it comes to marketing! :)
You might be unsure about joining because the thought of marketing and putting yourself out there is anxiety-inducing, or maybe you’re hoping that your fairy godmother will appear out of thin air and say, “Don’t worry - I’ll take over your marketing from here!”
Buuuuuuut, the thing is (besides the fact that we’re not in a fairytale), marketing isn’t going away.
And I strongly believe that the creative person reading this is so much better off learning how to effectively market their products versus handing it to someone else (who doesn’t have the passion and in-depth knowledge of your work that you do aaaaand… can be really expensive).
Inside The Creative’s Content Club, you’re getting your own marketing team: it’s like having a marketing manager, strategist, designer and copywriter all in one.
The average price to hire a 1:1 marketing coach or strategist starts at $500+ per month, but with the Club, you can get an entire 12 months of marketing support and content for less than that!
I really hope to see you inside the club!